How agencies are affected by going in-house
On August 25th, 2021, the In-House Agency Council (IHAC) partnering with Kantar published Australian In-House Agency Landscape, a research report focusing on the state of the in-house agency model within Australia. The research focused on the following aspects: The current landscape of in-housing in Australia The experience of operating an in-house agency Attitudes toward in-house agencies from the wider industry What the future may hold for in-housing in Australia This rese
