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Our Story
We are proud to be an independent digital agency and a white-labelled trading desk. This agnostic approach allows our team to use our expertise to provide specialist services for our partners, collaborate with businesses and brands. We chose to operate in this manner from the inception to allow complete flexibility in achieving mutual long term success with our partners without the associated risks of taking media buying in-house.
The in-depth knowledge and experience in the digital field allowed us to provide a service not many agencies are willing to attempt - a fully transparent model of all the costs associated with media buying often hidden away in black boxes or other media jargons/margins.
White Labs Media's business model is white-labelling our media and technology services under the agencies' brand. This allows agencies to focus on their clients with minimum risks, smart media strategies and best value. Eventually, we expect our clients to learn the trade, help transition going in-house and we move on to educating our next partners on the secrets of Digital Media buying!
Our Leadership Team
Saad Sircar
Founder & Managing Director
Founder of WLM, Saad brings 10+ years of digital experience, leading with transparency, strategy, and a white-label mindset.
Angad Grover
Programmatic Lead
Angad leads WLM’s programmatic strategy, driving results through data, innovation, and deep expertise across digital platforms.
Our Approach
Our approach is simple: transparency first and foremost. Whether working directly with brands or as a white-label partner for agencies, we take the time to understand the goals, the audience, and the problem behind the problem. From there, we design tailored solutions that blend creative thinking with data-driven performance. Every step is transparent, collaborative, and focused on driving real results, under your banner.
Us in Numbers
15M+
Media Bookings
12
Agency In-Housed
5000+
Campaigns
75+
Advertisers